Searching for something more?
Tired of feeling trapped?
Want to live life on your terms with limitless potential and possibilities?
You are not alone. This book is filled with women who have gone from invisible to invincible. These leaders, guides, coaches and shamans have freed themselves from the ordinary and chosen the extraordinary. You can learn from their advice and be moved by their stories. In this book you will discover the…
- Mindset of the Motivated
- Attributes of the Affluent
- Heart of the Heroine
- Characteristics of the Successful
- Power of Impatience
If you want to apologize less and live more, it’s time to join these women in the sun as free spirits running wild in the world. Maybe it’s time to reconsider relocating to a better place to live, reassessing how you make your money, recharging your soul and recommitting to the life you only dare dream of in the past.
These women speakers, authors and experts have done it and they want to show you how to do it as well! Welcome to Women Gone Wild. You’re invited to join them!
About the Co-Author
Isabel Donadio,
Editor-In-Chief of Top Talent Magazine,
International Speaker,
3x Best Selling Author
Isabel Donadio is the Founder of Talent Support Services, LLC, DBA Top Talent Agency, that includes TopTalentPublishing.com, TopTalentMag.com, TopTalentJV.com, TopTAcademy.com, is the best-selling author of Finishing is Happiness: 7 Ways Big Idea Entrepreneurs Can Become Big Business Finishers, Co-Author of Women Gone Wild: The Feminine Guide to Fearless Living and Becoming Significant: How to Invoke Sacred Words That Unlock Real Power, and the winner of the 2019 TWC Most Outstanding Rising Star Award.
ABOUT THE CELEBRITY FOREWORD
Diana von Welanetz Wentworth
For over 3 decades, Diana von Welanetz Wentworth has been the Founder and Program Director of the Inside Edge which was designed to inspire the next generation of thought leaders at a weekly breakfast forum in Southern California that helped launch the careers of many of the most celebrated authors and speakers of our day like Jack Canfield, Barbara De Angelis, John Gray, Barbara Marx Hubbard, Louise Hay and many others at the start of their careers.
Diana is the author of several best-selling and award-winning books like Chicken Soup for the Soul Cookbook: 101 Stories with Recipes from the Heart, Send Me Someone: A True Story of Love Here and Hereafter, The Von Welanetz Guide to Ethnic Ingredients: How to Buy and Prepare More Than 1,000 Foods from Around the World, The Pleasure of Your Company and the co-author of two Chicken Soup for the Soul titles. Her book Send Me Someone: A True Story of Love Here and Hereafter had the rights for being purchased by the Lifetime Network and The Pleasure of Your Company was the recipient of the Cookbook of the Year award. She is also certified life coach who specializes in reinvention. Diana has done everything from hosting her own tv show to being an international keynote speaker at women’s meetings, writers conferences, and on cruise ships. She is a certified life coach who specializes in reinvention.
We need more books and platforms like this that celebrate the success and wisdom of women. Thank you.
Isabel Donadio, Editor-In-Chief of Top Talent Magazine
Meet The Co-Authors
Book 01
Book 02
Book 01
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Book 02
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Meet The Co-Authors
Rhonda Swan
Rhonda Swan CEO of the Unstoppable Branding Agency, Is a brand and marketing strategist. She helps CEOs, executives, and solopreneurs to grow their personal and professional brands, human-to-human. After spending nearly a decade working in PR and marketing for fortune 100 companies & multimillion-dollar brands and startups, Rhonda knows what truly drives conversions, sold-out launches, and how to get her clients featured in Top Tier Publications.
Rhonda has landed coverage in print and broadcast outlets around the world, being featured in FORBES, Entrepreneur, INC. Success, Business Insider, ABC, CBS, NBC, and CNN, Thrive Global, Medium & Buzz-Feed. In addition to her extensive PR and marketing experience, Rhonda is a trained business coach and holds an MBA in Business & Marketing.
You can learn more about Rhonda at Unstoppable Momma.
Ondi Laure
Ondi Laure is best known for her tales of humanities’ savage past. She writes of untold history, wisdom and courage. For over a decade she has been helping others shape the world through crafting powerful books that become legacies. She has not only been featured in Forbes and Top Talent Magazine, but she is the #1 bestselling author of Morningstar, a historical Epic for young adults.
Her clients include Rhonda and Hanalei Swan, Susan and Jacob Browder, and Callie Katz. Ondi Laure has shared the stage with Isabel Donadio, Kathi Tait, Jodi Vetterl, Alison Lewis, Alex West and Kendra Davies. She has done everything from writing and publish books to mountaineering and backcountry guiding across the Continental Divide. When she isn’t writing and skiing with family or friends, she spends time playing her guitar or training horses with her husband, Matt.
You can learn more about Ondi at FREE ON-DEMAND MASTERCLASS
Yamilca Rodriguez
Yamilca Rodriguez is best known as a former brand leader at the most significant brand building company globally, the Procter & Gamble Company. For over decades, she has been helping brands, and individuals create unforgettable brand experiences. She has been featured in Forbes Magazine, The Voice-Tribune, The Courier-Journal, Today’s Woman, and StyleBlueprint. She is a 3-time #1 bestselling author of Women Who BossUp, Ignite Entrepreneur, and Women Gone Wild. Her clients include the actor Sam Humphrey, and she has worked on billion-dollar brands like SKII, Olay, and Crest 3D White, DDF, to name a few.
Yamilca was a TEDx speaker and has spoken nationally and Internationally. She has been nominated for Most Admired Women in the beauty category for two years in a row. She was President of Prospanica. The National Society of Hispanic MBAs dedicated to increasing the number of Hispanics MBA. She has done everything from teaching yoga to teaching MBA students, Design Thinking. When she isn’t creating bespoke experiences, she travels the world, helping women grow their businesses in a sophisticated fashion. She loves spending time with her husband and stepson in their Kentucky home.
You can learn more about Yamilca at www.archetypemethod.com
Jodi Vetterl
Jodi Vetterl is an international speaker and best-selling author of Beyond the Banks: Success Strategies in Real Estate as a Private Lender. She created Beyond the Banks Academy, an 8-week guided transformational program that helps individuals with building wealth by utilizing the concepts and strategies from her book.
Jodi has a 20-year career in high-tech software sales working at Fortune 500 companies, and has won multiple sales achievement awards; closed 7-digit deals, and enjoyed several President’s Club trips around the world. Desiring financial independence from Corporate America, Jodi spent the last 17 years building up a real estate portfolio in both the US & Canada as a passive investor utilizing a variety of strategies. As a result, Jodi was able to retire from Corporate America in her mid-40’s and fulfill her passions around writing, speaking, consulting & helping others achieve financial success.
Additionally, Jodi was able to successfully raise over 6-figures to help fund her book, course, and business by establishing premium partners to collaborate within mutually beneficial relationships. From the success of this marketing strategy, she has designed an 8-week program that guides authors & entrepreneurs in raising the funds required to grow and prosper their businesses. The program is called Beyond the Book.
Jodi is passionate about supporting other women who are transitioning from corporate & co-developed a Facebook group called The Hive Fempreneurs Collective: From Worker Bee to Queen Bee. The group is all about designing, building, and monetizing your Hive. Jodi became a first-time Mom in her mid-40’s and enjoys the precious moments in life with her young son helping him with kidpreneur projects and giving back to organizations such as the Vancouver Food Bank, Ocean’s Ambassadors Canada, Médecins Sans Frontières, WarChild Canada, Vancouver Children’s Hospital and other organizations that are dear to her. She enjoys educating others with the resources and knowledge that have helped her create financial success and a heartfelt life balance.
You can learn more about Jodi at Real Estate Investing for Passive Income
Kathi Tait
Kathi Tait, the Baldwarrior, is an Author, Speaker, Podcaster, Transformative Coach & Management Accountant. As the founder of the Baldwarrior Movement, which spreads awareness of Alopecia and fights body image social norms, she inspires women globally to start believing in themselves, take back their power and live authentically by sharing her personal struggles of death, bullying, domestic violence, self-sabotage and single parenthood. Kathi is one of the hosts of the podcast Bald and Blonde – Mindset Evolution with another coach from Florida Keys and its debut has been a hit. They are now heard in 45 countries! Her first book Baldwarrior: My Journey from Self Sabotage to Self Love is pending publishing this year.
Kathi takes the stage as often as possible at schools and events to spread her message and loves to do guest appearances on podcasts as well. She is determined to impact the world and help others take their power back from social norms.
Follow Me...
Sandra Tremper O'Brien
Sandra Tremper O’Brien is a spiritual alchemist and a believer in the transformative power of the heart. The defining moments of her life have provided opportunities for learning, growth, healing and empowerment. Her goal is to share the wisdom and lessons she’s acquired along her journey to help others transform their lives and reclaim their own personal power. Her path has taken many turns, from sexual assault survivor to litigation attorney, to married life as a country club housewife raising two boys.
The Divine Feminine Warrior Goddess message has since become part of her mission. When she’s not indulging her love of learning and travel, Sandra is appreciating the beauty and renewing energy of the ocean near her home in San Diego, California.
She is the author of the forthcoming book, Reclaim Your Crown.
Sandra can be reached at sandra@dfwghealing.com.
Isabel Donadio
Isabel Donadio-Fagan is the Founder of Talent Support Services, LLC, DBA Top Talent Agency that includes TopTalentPublishing.com, TopTalentMag.com, TopTalentJV.com, TopTalentMembership.com, is the best selling author of Finishing is Happiness: 7 Ways Big Idea Entrepreneurs Can Become Big Business Finishers, Co-Author of Women Gone Wild: The Feminine Guide to Fearless Living and Becoming Significant: How to Invoke Sacred Words That Unlock Real Power, and the winner of the 2019 TWC Most Outstanding Rising Star Award.
She’s regularly featured in the media including everything from the Los Angeles Tribune, USA Today and Forbes. Her experience includes red-carpet interviewing, magazine publishing, best seller book publishing, and public speaking. Isabel specializes in content creation, authority marketing, and talent management.
To see Isabel’s books, go to www.GoneWildBook.com, www.BecomingSignificantBook.com and www.TheFinishingBook.com.
Alexa West
Alexa West is best known as the founder and creator of The Solo Girl’s Travel Guide, the #1 travel guidebook series for women, and Girls in Global, a collection of online girl gangs around the world where women fiercely support and empower each other.
For over 10 years, Alexa has been changing the way that women travel the world, without boyfriends or big bank accounts. She’s been featured in publications such as Disrupt Magazine’s 8 Incredible Women Changing the Face of Business, on how-they-did-it podcasts like College Magazine, and has even had her books featured on HBO’s Curb Your Enthusiasm. Alexa’s best-selling travel guidebook series is sold in the most influential marketplaces around the world such as Barnes & Noble, Target, Waterstones, Amazon, Goodreads and more, in over 25 countries and translated into three languages (so far). Alexa West entered one of the most competitive book niches in the world and has blown her competition out of the water overnight.
She has done everything from traveling broke and hungry to being flown to exotic countries to review new hotels and give breath to struggling tourism industries. When Alexa isn’t writing solo female travel guides, she’s working on her memoirs telling stories of prisons in Thailand and spearfishing sea urchins from the bottom of the oceans of The Philippines. To keep up with what Alexa is doing next, check her out at TheSoloGirlsTravelGuide.com or on Instagram @SoloGirlsTravelGuide. And keep an eye out for her new upcoming memoir, How to Quit America.
Kathy Gibson
With over ten years of experience in the space, Kathy is an advocate and expert on pressing economic, social and technology issues. As a working mother of two wonderful children, Kathy has had the opportunity to pursue the true passions in her life – motherhood, operating her own successful business, and bridging the gap between the spiritual and professional life for herself, and when appropriate, her clients and the larger ecosystem.
She is the President and CEO of Catchy Consulting Inc. and the Sr. Project Manager for HR Tech Group’s Diversity and Inclusion Tech Project, where one of the key legacies of the project will be the Diversity Equity & Inclusion Resource HUB – a free online site for Canada’s technology industry that houses more than 400+ DE&I resources and tools. Kathy’s key areas of focus remain around immigration, diversity and inclusion, the labor market and helping create talent strategies and initiatives with an employer focus for the entire employee life cycle.
Through her journey in Shamanic Medicine and self-discovery, a spiritual unawakening was unleashed. Kathy takes a unique approach to her work, allowing for her spiritual and holistic side to be incorporated into the way she delivers her expertise and knowledge.
You can learn more about Kathy at https://www.hrtechgroup.com/cpages/di-resource-hub.
Celinne Da Costa
Celinne Da Costa is an author, speaker, Story Alchemist, and Self-Actualization coach for high-achieving entrepreneurs and executives. She helps her clients become confident and fully-expressed leaders with transformational stories, influential brands, and a tribe of raving fans.
Since leaving corporate America in 2015, Celinne has visited 60+ countries, worked with clients from 30+ nationalities, and interviewed hundreds of people around the world about their story. She has thousands of hours of practitioner training in a variety of techniques including NeuroLinguistic Programming, Breathwork, Hypnotherapy, Emotional Intelligence, and Life Coaching. She uses her variety of tools to create customized breakthroughs for her clients.
Her work has been featured in top-tier international publications, including Forbes, Entrepreneur, and Business Insider. She has also delivered a TEDx speech on the power of human connection.
Follow Her Journey...
Allison Lewis
A woman that has her hands in many different pots, Allison Lewis is a creative entrepreneur. Working for the University of Kentucky for over 14 years as a Family and Consumer Science Extension Agent, and completing her Master’s Degree in Social Work from the University of Louisville, have served as educational platforms for her advocacy and business sense.
For over 6 years Allison has been an influencer and content creator for Absolutely Alli, a life and style blog. She used this passion to create a business called Absolutely Social, where she helps others cultivate digital lifestyles, by monetizing social media channels for businesses and individuals. Absolutely Social provides digital courses, live events, private consultations, coaching and social media management.
Allison has developed a book and masterclass called The Business of Blogging and Social Media Influencing. If that is not enough Allison is also the owner of YayMaker Louisville. YayMaker creates fun events with you in mind, bringing the Yay to the party. Allison curates artistic events to include Paint Nite, Plant Nite, Candle Nite, Mosaic Nite, and many more.
Hanalei Swan
Hanalei Swan is a 14 year old child prodigy best known for being an international speaker, author, fashion designer, artist and model. Since the age of 7, she was never asked “What do you want to be when you grow up” but was instead asked “What do you want to be now”. This change in thought gave her the idea and motivation that she did not have to be older in order to achieve her dreams and goals.
She is the #1 bestselling author of How to ‘Be’ & ‘Raise’ An Unstoppable Kid that has been read and sold around the world. Hanalei has done everything from being the youngest fashion designers and business owners in the world, producing high-fashion life & earth conscious products out of her showroom in Bali, Indonesia to speaking on stages in Australia, Hong Kong, India, London, Las Vegas, Orlando, and Paris.
Kendra Davies
Kendra Davies is a positive psychology coach, speaker, and author. She founded Stellar Life Coaching in 2013 with the mission to transform how we live love and do business using the powerful science of Positive Psychology. From corporate stages and international retreats and workshops, to online courses and coaching programs, she has helped thousands of clients identify, define and cultivate their own happiness and change their lives.
She has been a consultant, coach, and advisor to fortune 100 businesses and leaders for more than 15 years. She has been featured on Forbes, ThriveGlobal, FutureSharks, and Authority Magazine and is swiftly becoming one of the leading life and executive coaches in the US.
Lilith Moon
Lilith Moon is a shamanic healer & teacher, holistic business coach and the creator of Shamanic Yoga. She combines yoga, shamanism and business coaching to help aspiring, new and seasoned healers go all the way from accelerating their own healing journey and training as shamanic healers to creating their soulful, successful healing businesses.
She now lives her dream life in the Balinese jungle together with her son Lou, but building her 6 figure healing business in her 20s while being a single mom was not exactly a walk in the park, so she loves making this sacred journey easier and so much more enjoyable for other women on a mission.
You can learn more about Lilith at www.LilithMoon.net.
Bella Maree
Bella Maree Lane is an Australian-born Heart Wound Healer now residing in Southern California. Bella’s unique skills offer her clients support in the areas of emotional freedom, relationship healing, and conscious intimacy. People come to heal their heart wounds both past and present. Non-judgment of self and others for ultimate peace and pristine self-love is her philosophy.
Over the past 2 decades, Bella has traveled the globe exploring her passion for spiritual & personal development. Her healing quest led her to many exotic, and some not so exotic locations. She spent many months in Indian ashrams studying meditation, primal painting, family constellation & tantra. She traveled extensively through Europe & the USA training with the Learning Love & Chandra Bindu Institutes to become one of their certified teachers.
Additionally, she studied the Yoga of Intimacy with world-class mentors such as David Deida, Margot Anand, John Wineland & Justin Patrick Pierce. As a result, she has many unique certifications & experiences. Today she is predominantly plant-based and has a little white furball named Tristan who stole her heart. LOVE is her mantra.
You can learn more about Bella at https://www.BellaMareeLane.com.
Leah Steele
Leah Steele is a CEO and founder, producer and host of The Wealth Witch Podcast, a top wealth and entrepreneur podcast for women, and producer of The Witches of Wall Street reality television show. She is a Holistic Wealth Strategist and Thought Leader and the creator of the Emotional Resonance Clearing Modality. Her purpose is to inspire and empower millions of people to wake up, repattern their wealth programming, and reclaim their divine right to be wealthy in all areas of their lives. The word wealthy comes from two words well and healthy.
Leah teaches holistic wealth as a means to simultaneously achieve infinite divine and human potential. Part of her divine mission work is to deconstruct the financial slavery consciousness that serves the global financial agenda. Her cutting edge wealth repatterning programs are paving the way to a new global wealth paradigm where economic freedom is the reality. She coaches, mentors, and guides those ready to create the abundantly wealthy lives and businesses they deeply desire. Her clients are wildly successful spiritual entrepreneurs on a mission to profoundly impact the planet.
You can learn more about Leah at https://www.theleahsteele.com/.
Doria Cordova
Doria Cordova is best known for being the CEO and Owner of Excellerated Business Schools®, Money & You®, and other Excellerated Programs. For over 4 decades, her programs have been presented in English, Chinese and Japanese – expanding to Tamil, Hindi and other Indian languages – plus, Spanish, Bahasa and others to almost 200,000 graduates from over 85 countries.
She is the #1 bestselling author of Access to Cash: How to Create Resources and Relationships that Lead to Real Results You Can Leverage. Through these graduates, including her business partnership of 9 years in the 80’s and ’90’s with Robert T. Kiyosaki of Rich Dad/Poor Dad fame, Dame Cordova’s work has touched the lives of millions all over the world. The essence of her work is to not only focus on the bottom line and profits but also to offer products and services that add value to humanity. When she isn’t hosting www.FridaysWithDoria.com – a weekly global online event platform, she is a humanitarian, philanthropist, an author and has been in countless Webinars, podcasts, films and book series
Allison Larsen
Allison Larsen is an international keynote speaker, mentor, TV host of the cable show Spotlight, Founder of The Speakers Coalition and author. She is the host of Spotlight: The Allison Larsen Show and she also does weekly soul activation calls with her clients. She is the #1 bestselling author of Soul Intuition: The Sacred Practice of Connecting to Your God Given Spiritual Gifts.
Allison has shared the stage with Les Brown, Ryan Long, David T. Fagan, James Dentley, and Gerald Rogers. She has done everything from being a mother of 4 with a reach of 2,000 to speaking on stages and host retreats gaining her a reach of over 2 million. When she isn’t hosting retreats in Utah, she can be seen traveling the world and spreading her message and light.
Camille Robb
For over 25 years, Camille Robb has been CEO of Just Fabulous Care, JFC Global Concierge Service, JFC Global Academy, global speaker, mentor, entrepreneur and an advocate for children. She has a passion to help feed the disadvantage is exhibited in her community-based food pantry program that feeds hundreds of people in the community. In addition, she provides food, toys and clothes to underprivileged children around the world.
Camille has been on the board of Directors with Dr. Phillips Chamber, Member of WOAMTEC Group, African American Group, Project Feeding Kids, Embraced Families, and WWCA Florida Chapter. When she isn’t making new connections at networking events, Camille can be found operating a student exchange program that holds students from around the world such as China, Dubai, Saudi Arabia, Brazil, Australia, Japan, and many more countries using her skills to create a secure and nurturing environment while supporting each student to achieve their educational goals.
Katrina Sawa
Katrina Sawa is best known for being called The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. With 34 years’ experience in sales, business and marketing Katrina speaks to groups of all sizes. She lives in Northern California with her husband Jason, step-daughter Riley and their German Shepherd Willow.
She has been featured on the Oprah and Friends XMRadioNetwork, ABC and TheCW. She’s a featured contributor to the Women Speakers Association, Women’s Coaching Association, Women’s Prosperity Network, Polka Dot Powerhouse and the Public Speakers Association of which she was awarded the National Collaborator of the Year Award. She is a 7x International Best-Selling Author with 11 books including Love Yourself Successful, Jumpstart Your New Business Now, and Jumpstart Your _____ Vol I, II and Vol III. She is the creator of the JumpStart Your Marketing® System, Jumpstart Yourself as a Speaker System and Jumpstart Your Biz in 90 Days System. Katrina is also a two-time nominee for the Wise Woman Award with the National Association of Women Business Owners.
Anniece Acker
Annieca Acker is best known for being the Founder & CEO at Annieca Insurance. For over 20 years, she has been in the insurance industry. She is an award-winning and nationally recognized industry expert and the host of The Game Changers Podcast. Her upcoming book is called Born to Rise: The Path to Positive Transformation. Annieca has been a respected speaker and educator since 2011 and has training close to 10,000 CEO’s in the insurance industry alone.
She has been an example of success on every level from winning every award Allstate has to being a Tony Robbins Platinum Leadership graduate. She also has a passion for health and fitness as well and is regularly sought out for her results in the world of active living.
Loretta Wetzel
Loretta Wetzel is best known for her infectious smile that will brighten your day. For over 10 years, she has founded The Wetzel Group, INC with her first real estate deal receiving a net profit of over $80,000 and subsequent deals have been profitable based upon the real estate education utilized in her deals.
She has been featured in Top Real Estate Investors. Loretta received her MBA degree from the University of Illinois at Urbana-Champaign. She has done everything from being an International Certified Coach for John C. Maxwell with the ability to speak and train using Maxwell curriculum and books to being a founder with her husband on an Advisory Board Members for Renatus, LLC, an education company for real estate investors. When she isn’t overseeing operations and defining key strategies for corporate profitability and development, she can be found hosting her real estate investing and financial literacy talk radio show on the Voice America business channel called Keepin’ It REAL with Lori Wetzel.
September 28th-30th, 2021
Danette May
Founder of Mindful Health, LLC. A world-renowned motivational speaker, author of The Rise and other health and women's empowerment books, former celebrity fitness trainer, wife, and mother. Shared her unique, inspiring message on national TV, including Access Hollywood, Hallmark Home and Family, CBS, and many others.
Rhonda Swan
Rhonda Swan CEO of the Unstoppable Branding Agency, Is a brand and marketing strategist. She helps CEOs, executives, and solopreneurs to grow their personal and professional brands, human-to-human. After spending nearly a decade working in PR and marketing for fortune 100 companies & multimillion-dollar brands and startups, Rhonda knows what truly drives conversions, sold-out launches, and how to get her clients featured in Top Tier Publications.
Rhonda has landed coverage in print and broadcast outlets around the world, being featured in FORBES, Entrepreneur, INC. Success, Business Insider, ABC, CBS, NBC, and CNN, Thrive Global, Medium & Buzz-Feed. In addition to her extensive PR and marketing experience, Rhonda is a trained business coach and holds an MBA in Business & Marketing.
Diana von Welanetz Wentworth
For over 3 decades, Diana von Welanetz Wentworth has been the Founder and Program Director of the Inside Edge which was designed to inspire the next generation of thought leaders at a weekly breakfast forum in Southern California that helped launch the careers of many of the most celebrated authors and speakers of our day like Jack Canfield, Barbara De Angelis, John Gray, Barbara Marx Hubbard, Louise Hay and many others at the start of their careers.
Diana is the author of several best-selling and award-winning books like Chicken Soup for the Soul Cookbook: 101 Stories with Recipes from the Heart, Send Me Someone: A True Story of Love Here and Hereafter, The Von Welanetz Guide to Ethnic Ingredients: How to Buy and Prepare More Than 1,000 Foods from Around the World, The Pleasure of Your Company and the co-author of two Chicken Soup for the Soul titles. Her book Send Me Someone: A True Story of Love Here and Hereafter had the rights for being purchased by the Lifetime Network and The Pleasure of Your Company was the recipient of the Cookbook of the Year award. She is also certified life coach who specializes in reinvention.
Diana has done everything from hosting her own tv show to being an international keynote speaker at women’s meetings, writers conferences, and on cruise ships. She is a certified life coach who specializes in reinvention.